What is AI Share of Voice?
AI Share of Voice is the percentage of category-relevant AI responses that name your brand, divided across all named competitors. If AI mentions five brands in response to 'best [category] tool' prompts and yours appears in 30% of those answers, your AI SOV is 30%. It generalises the traditional share-of-voice metric to the conversational AI era, where brands compete for inclusion in synthesised answers rather than positions in a list.
Also known as: AI SOV, Share of voice in AI, AI search SOV
Why it matters
AI SOV is the most direct measure of competitive AI visibility. Falling SOV against a specific competitor is a sharp signal that their content, citations, or PR is winning the part of search you're losing. It's the metric that turns vague 'AI visibility' worry into a specific, actionable competitive priority.
How Linksii relates
Linksii computes AI SOV against named competitors automatically, segmented by AI platform and by buyer-journey stage. The competitor benchmarks are part of every audit and update with each daily run, so you see SOV shifts within days rather than discovering them in a quarterly report.
Related terms
- What is a Brand Visibility Score (BVS)?
- What is AEO (Answer Engine Optimization)?
- What is GEO (Generative Engine Optimization)?
Track your brand across AI platforms
Linksii monitors how ChatGPT, Claude, Gemini, and Perplexity describe and recommend your brand — so you can measure ai share of voice performance as a number, not a vibe.