AI Visibility in
Marketing Agencies
Specialist agencies dominate AI search - generalists are invisible
Brands tracked
Avg visibility score
Invisible in category search
We tracked 50 marketing agencies across the US, UK, and EU - from SEO specialists to full-service digital agencies. The clear pattern: agencies with a defined niche (PPC, B2B SaaS, content) dramatically outperform generalist digital agencies.
Key finding
B2B SaaS-specialist agencies (Directive, Kalungi) dramatically outperform generalist agencies. Agencies with strong content marketing practices (Siege Media, Impression) also perform well. Geographic locality matters less than niche expertise.
Top brands
BVS = % of relevant AI queries where brand appears
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Industry guide
AI visibility playbook for Marketing Agencies
The sector report shows the data; the industry guide shows how to act on it. Common failure patterns, the prompts that matter for marketing agencies buyers, and the specific signals AI weights in this category.
Read the Marketing Agencies guide