Back to full reportAI Visibility in
Sector Report
AI Visibility in
Marketing Agencies
Specialist agencies dominate AI search - generalists are invisible
50
Brands tracked
19%
Avg visibility score
4%
Invisible in category search
We tracked 50 marketing agencies across the US, UK, and EU - from SEO specialists to full-service digital agencies. The clear pattern: agencies with a defined niche (PPC, B2B SaaS, content) dramatically outperform generalist digital agencies.
Key finding
B2B SaaS-specialist agencies (Directive, Kalungi) dramatically outperform generalist agencies. Agencies with strong content marketing practices (Siege Media, Impression) also perform well. Geographic locality matters less than niche expertise.
Top brands
1
Disruptive Advertising100%
2
Directive60%
3
Siege Media50%
4
Roketto50%
5
Kuno Creative50%
6
Growth Hackers50%
7
Gourmet Marketing50%
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