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Sector Report
AI Visibility in
DTC / E-commerce
Home goods and food brands outperform fashion in AI search
50
Brands tracked
22%
Avg visibility score
4%
Invisible in category search
We tracked 50 DTC and e-commerce brands across apparel, beauty, food & beverage, home goods, and sustainable products. The surprise: niche food brands and home goods brands outperform better-known fashion and beauty DTC names.
Key finding
Sustainable and mission-driven brands outperform pure-play DTC brands in AI visibility. Brands with strong editorial coverage (press features, sustainability reports) get cited more than brands with only social media presence.
Top brands
1
Brooklinen68.8%
2
Boll & Branch37.5%
3
Blueland33.3%
4
Poppi33.3%
5
Immi33.3%
6
Fishwife33.3%
7
Omsom33.3%
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