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Sector Report
AI Visibility in
Professional Services
Mid-tier accountancy firms lead AI visibility - law firms lag behind
50
Brands tracked
15%
Avg visibility score
2%
Invisible in category search
We tracked 50 professional services firms - 20 law firms, 15 accountancies, and 15 management consultancies. The results show mid-market accountancy firms with strong digital presence outperforming prestigious law firms and consultancies.
Key finding
Modern, tech-savvy firms (Pilot for accounting, Kearney for consulting) dramatically outperform traditional firms with stronger brand recognition. AI platforms favour firms with strong digital content over firms with centuries of reputation.
Top brands
1
Grant Thornton28.6%
2
Baker Tilly28.6%
3
BDO28.6%
4
Mazars28.6%
5
Kearney22.9%
6
Bird & Bird21.9%
7
RSM21.4%
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