AI Visibility in
Professional Services
Mid-tier accountancy firms lead AI visibility - law firms lag behind
Brands tracked
Avg visibility score
Invisible in category search
We tracked 50 professional services firms - 20 law firms, 15 accountancies, and 15 management consultancies. The results show mid-market accountancy firms with strong digital presence outperforming prestigious law firms and consultancies.
Key finding
Mid-market accountancy firms (Grant Thornton, Baker Tilly, BDO, Mazars) dominate the leaderboard at 28.6% BVS each. AI platforms favour firms with strong directory presence (Vault, Chambers, Legal500) over firms relying on reputation alone.
Top brands
BVS = % of relevant AI queries where brand appears
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Industry guide
AI visibility playbook for Professional Services
The sector report shows the data; the industry guide shows how to act on it. Common failure patterns, the prompts that matter for professional services buyers, and the specific signals AI weights in this category.
Read the Professional Services guide