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Interactive Data Explorer

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the data

198 brands. 7,278 citations. Five interactive views into the same dataset.

198

Brands tracked

7,278

Citations analysed

4

AI platforms

( 01 )

Visibility is a spectrum, not a binary

Every brand plotted by BVS (x-axis) and AI coverage — how often they're mentioned across all four platforms (y-axis). Four quadrants, four strategies.

Min BVS0%
DOMINANTVOLUME, NO WINSNICHE WINNERSTHE LONG TAIL
BRAND VISIBILITY SCORE →
AI COVERAGE →
Median BVS
20%
Half of brands score below this
Top decile
26 brands
50%+ BVS — the elite
Bottom decile
23 brands
Under 10% — struggling
Zero BVS
0
No brand scores absolute zero
( 02 )

The shape of visibility

The BVS curve is heavily skewed: a dense cluster in the 10-30% range, then a long thin tail of winners.

010203040220363416301993315261110%25%50%75%100%MEDIAN 20%
The danger zone
92 brands
Below the 20% median. Present, but not prominent.
The middle
80 brands
20-50% BVS. Visible, but fighting for it.
The elite
26 brands
50%+ BVS. The brands AI has memorised.
( 03 )

The platforms disagree

Ask the same question to all four AIs. They give a different top answer 28% of the time.

Browse queries
Query
“Best team communication and video conferencing tools for remote work”
3 different brands took #1 across platforms.
ChatGPT
  1. 1.Microsoft Teams
  2. 2.Zoom
  3. 3.Slack
Claude
  1. 1.Zoom
  2. 2.Microsoft Teams
  3. 3.Slack
Gemini
  1. 1.Zoom
  2. 2.Slack
  3. 3.Microsoft Teams
Perplexity
  1. 1.Slack
  2. 2.Microsoft Teams
  3. 3.Zoom
28%

of queries disagree

71%

problem-query drop

Category queries get answered. Problem queries don't — the same brands vanish when users describe symptoms instead of solutions.

( 04 )

AI trusts twenty domains

48.7% of 7,278 citations come from 20 domains out of 1,350. Switch platforms — the galaxy reshapes.

google49%youtube11%reddit9%en7%quora2%vault2%linkedin2%management2%linkedin2%zoominfo2%clutch1%medium1%facebook1%thegoodtra1%medium1%glassdoor1%forbes1%trustpilot1%chambers1%legal5001%
Google eats 25%
Gemini returns sources through Vertex AI redirect URLs. The true citation landscape is partially hidden.
The long tail is a myth
1,350 unique domains exist. 20 of them produce half the citations.
Site selection > link building
Being on 3 of the top 20 domains matters more than having 1,000 pages on your own site.
( 05 )

Sector deep dives

Four mini-reports, each with a leader, a pattern, and an anomaly worth knowing.

B2B SaaS
The best-understood segment
Brands
50
Mean BVS
35.1%
Median BVS
33.3%
Ceiling
75%
The insight

35.1% average BVS is the highest of any segment. GitHub's 75% BVS is achieved by being the default answer for both "version control" and "developer tools" queries.

The pattern

Dominant sub-category leaders (GitHub, Figma, Mailchimp) win on depth — they appear in every query variation of their niche.

The anomaly

Loom (9.1% BVS). A billion-dollar product that AI barely recognises. Lattice and Deel — both late-stage startups — sit in the bottom 5.

Top 15 in B2B SaaS
BVS
1
GitHub
positive · 25 mentions
75%
2
BambooHR
positive · 15 mentions
62.5%
3
Figma
positive · 19 mentions
62.5%
4
FreshBooks
positive · 14 mentions
60%
5
QuickBooks
positive · 21 mentions
60%
6
Xero
positive · 16 mentions
60%
7
Mailchimp
positive · 15 mentions
58.3%
8
Salesforce
positive · 24 mentions
56.2%
9
GitLab
positive · 13 mentions
54.2%
10
ActiveCampaign
positive · 12 mentions
50%
11
HubSpot
positive · 23 mentions
50%
12
Zendesk
positive · 9 mentions
50%
13
Amplitude
positive · 7 mentions
46.7%
14
Mixpanel
positive · 7 mentions
46.7%
15
Canva
positive · 12 mentions
45.8%

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