What is AEO (Answer Engine Optimization)?
AEO (Answer Engine Optimization) is the practice of structuring your content so AI-powered answer engines — ChatGPT, Claude, Gemini, Perplexity — surface and cite your brand in their generated responses. Where SEO optimises for ranking in a list of links, AEO optimises for inclusion in a synthesised answer. The signals differ: AEO weights factual density, structured data, and source consistency over backlinks and keyword density.
Also known as: Answer Engine Optimization, Answer Engine Optimisation
Why it matters
AI assistants increasingly mediate buyer research. If you're not in the answer they generate, you're not in the consideration set — there's no page-two recovery. The brands winning AEO are the ones treating it as a discipline distinct from SEO, not as an extension of it.
How Linksii relates
Linksii measures AEO success directly: it tracks the share of category prompts where AI assistants name your brand, the position you appear in within those answers, and the sources AI cites alongside you. The four-platform coverage (ChatGPT, Claude, Gemini, Perplexity) gives a complete read on AEO performance.
Related terms
- What is GEO (Generative Engine Optimization)?
- What is AI Brand Visibility?
- What is a Brand Visibility Score (BVS)?
Track your brand across AI platforms
Linksii monitors how ChatGPT, Claude, Gemini, and Perplexity describe and recommend your brand — so you can measure aeo performance as a number, not a vibe.